Norfolk Pet Essentials – Privacy Policy

Section 1 – Introduction

This Privacy Policy explains how Norfolk Pet Essentials collects, uses, and protects your personal data when you use our website, online store, and related services. We comply with UK GDPR and the Data Protection Act 2018.

Section 2 – Personal Information We Collect

We may collect: Identity Data (name), Contact Data (email, billing and delivery address, phone), Transaction Data (orders, subscriptions), Technical Data (IP address, browser type, cookies), Usage Data (pages visited, preferences), and Marketing Preferences.

Section 3 – Sources of Data

We collect data directly from you, automatically via cookies and analytics, from service providers (payment processors, delivery partners), and from Shopify as our platform provider.

Section 4 – How We Use Your Data

We use your data to process orders, manage subscriptions, communicate updates, send marketing (if opted in), improve our website, comply with legal obligations, and prevent fraud.

Section 5 – Lawful Bases for Processing

We process data under these lawful bases: Contract (to fulfil orders), Consent (marketing), Legal Obligation (tax compliance), and Legitimate Interests (website improvements, fraud prevention).

Section 6 – Sharing Your Data

We share data with service providers (payment processors, delivery partners), IT providers (hosting, analytics), Shopify, and legal/regulatory authorities when required. We do not sell your data.

Section 7 – International Transfers

If data is transferred outside the UK or EEA, we use UK-approved Standard Contractual Clauses or adequacy decisions to ensure protection.

Section 8 – Data Retention

We retain order and transaction data for up to 6 years for legal compliance. Marketing data is kept until you unsubscribe or withdraw consent. Cookies and analytics data follow vendor retention periods.

Section 9 – Cookies & Tracking

We use cookies to remember your preferences, improve site performance, and analyse usage. 

Section 10 – Your Rights

You have rights to access, correct, delete, restrict or object to processing, and to data portability. You can withdraw consent for marketing at any time. Contact info@norfolkpetessentials.co.uk to exercise your rights.

Section 11 – Security Measures

We use encryption, secure servers, and restricted access to protect your data. Payment details are processed securely by our payment provider and are not stored on our servers.

Section 12 – Children’s Privacy

We do not knowingly collect personal data from individuals under 18 without parental consent.

Section 13 – Complaints & ICO Rights

If you have concerns about our data practices, contact us at info@norfolkpetessentials.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ico.org.uk).

Section 14 – Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with the date of update.

Section 15 – Contact Information

Norfolk Pet Essentials, Corner Cottage, Beccles Road, Hales, Norfolk, NR14 6SR, UK. Email: info@norfolkpetessentials.co.uk. For data protection purposes, Norfolk Pet Essentials is the data controller.